SINGAPORE AIRLINES
www.singaporeair.com
Done by:
Su Hui Chin Geraldine (ISORG-FTAA)
Saw Hui Keng (ISORG-FTBB)
HISTORY
Singapore Airlines has grown from a regional airline into one of the world's leading carriers.The history of Singapore Airlines dates back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore's Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang.Over the next two decades, the Airline steadily acquired more planes. There were additions of the DC-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Bristol Brittania, Comet IV, and the Fokker F27. And its latest addition, the A380.
ABOUT SIA
Singapore Airlines has evolved into one of the most respected travel brands around the world. They have one of the world's youngest fleet in the air, a network spanning five continents, and the Singapore Girl as their symbol of quality customer care and service. Customers, investors, partners, and staff — everyone expects excellence of them. And so, in their lounges,conferences, working relationships, and in the smallest details of flight, they rise to each occasion and deliver the Singapore Airlines experience.
CHARACTERISTICS & FEATURES
Once you hit the singapore airlines webpage, you will first be requested to select your language preferrence as well as your current location. Then, you will be able to access various options. These include the booking of flights, checking-in, flight index, availability & schedules. They allow direct currency conversions at the convenience of its worldwide customers. In addition, there are features such as, booking of hotel, travel advice and route maps to aid one in their travel arrangements and plans. This is a one-stop travel service for travellers. One may visit this website to check on the availiability of the flight seats, schdeuled dates of travel as well as compare air fares, all in the touch of their fingers. SIA also undertsands the different needs of its customers by providing different classes for their travellers. i.e : First class for businessmen as well as economic class for budget travellers. Furthermore, SIA also provide online check-in services to minimise the hassle and long waiting times of having to queue up to check-in their baggages.
BENEFITS
SIA also introduces the KrisFlyers programme to reward their loyal customers. Everytime a customer flies with SIA, he/she earns KrisFlyers mile.
MODES OF PAYMENT
SIA makes it simple and convenient for its customers to buy tickets online just by the click of their fingers. The modes of payment of credit cards include: VISA, Mastercard, Diners Club International, Standard Chartered to name a few. In order to prevent private information from being solicited by other fraudulent organisations, sensitive information such as credit card details, passwords & bank account numbers are protected with a special security system to prevent phishing.
SECURITY
An example of payment for the purchase of airtickets can be seen in the picture below.
SIA also ensures the safety of private information by using various securities.
STRENGTHS
- Easy to navigate
-Allows direct conversions of currency
-Comes with additional information and acts as a one stop travel site (maps,travel advice..etc)
-Convenience,payment can be done online,
-Accepts all credit cards
-Equipped with securities
-Prices stated are inclusive of all GST charges and miscellaneous charges so there's no hidden cost or extra cost.
WEAKNESSES
-Ticket prices may not be as competitive as those budget airline companies
-One has to print out their e-ticket on their own
-Too much information on the home page
-Takes a long time to conduct search for flight availiability
CRITICAL ANALYSIS
Although SIA's web page seem to be fully equipped with all the necessary related topics and links with referrence to travel. It has no particular or outstanding feature to set itself different from the rest of the airline websites. It should also include a forum where travellers can visit to discuss about the latest happenings in different countries,or the must visit places in a particular country. In addition, they could also include customer's testimonials on SIA's service to build other customer's confidence in them. While SIA has come a long way in maintaining a successful business, there is still room for improvement.
